The Case Study Method and The Methodology of Business History

  • Bernardo Bátiz-Lazo


In this brief paper I place the case study method within the methodology of business history and in a broader perspectiveof researching business and management. I also illustrate the sue of case studies as a pedagogical tool and itsimplications for the teaching of MBAs in Latin America.

Keywords: Business history, method, case study, MBA, Latin America


La descarga de datos todavía no está disponible.